Harry Styles and the Rise of the Chanel Boy: A New Era in Men's Fashion
By Anna Wintour
Mar 11, 2026
By Anna Wintour
Mar 11, 2026
The year has begun with significant buzz around Harry Styles, following the release of his new music and highly anticipated album. Beyond his musical endeavors, Styles continues to capture attention for his distinctive fashion choices. His recent appearance at the Saturday Night Live cast dinner in New York, where he sported a Chanel 25 bag, has once again placed him under the fashion spotlight. This particular accessory, a pony hair leopard print flap bag from Matthieu Blazy’s Chanel Metiers d’art collection, effortlessly elevated his otherwise casual ensemble of a navy crewneck sweater, blue jeans, and The Row loafers, complemented by dark sunglasses and a Cartier Tank Louis watch. This choice underscores Styles' penchant for incorporating high-fashion elements into his everyday look, signaling a potential new trend for menswear.
The trend of male celebrities embracing luxury handbags is not new this year, but it appears to be gaining significant momentum. Jacob Elordi has been consistently seen with a variety of Bottega Veneta, Fendi, and Burberry bags, showcasing a versatile approach to male accessories. Timothée Chalamet has playfully borrowed Kylie Jenner’s mini Kelly bag, while A$AP Rocky has fully entered his Chanel bag era, in addition to being spotted with sizable Louis Vuitton luggage, likely influenced by Rihanna's style. Styles himself has a history of favoring sophisticated carry-alls, including a banana-shaped cross-body from The Row, a Gucci Jackie, and a Bottega Veneta padded cassette bag. These examples collectively illustrate a shifting paradigm where luxury bags are becoming an integral part of male celebrity wardrobes, demonstrating a bold and uninhibited approach to fashion.
The year is poised to be a landmark for the "Chanel boy" phenomenon. Jacob Elordi has already been seen in a classic tweed cropped jacket from Chanel's spring collection, along with a flap bag, during his Wuthering Heights promotional tour. A$AP Rocky, a recently announced Chanel ambassador, has showcased numerous re-imagined Chanel runway looks, including a green tweed suit with a matching red flap bag and an embroidered graphic women's jacket from Blazy's debut Metiers d'Art show. Timothée Chalamet has also graced red carpets in Chanel womenswear, further blurring traditional gender lines in high fashion. Harry Styles, styled by Harry Lambert, recently appeared at the Brit Awards in a black-and-white bouclé pinstripe suit from Chanel’s Métiers d’art collection, accessorized with custom ballet flats, a look originally presented on a female model. These instances indicate a growing acceptance and embrace of Chanel by male celebrities.
While the late Karl Lagerfeld had several male muses who walked his runways, a dedicated menswear line from Chanel never fully materialized. However, with the increasing endorsement from influential figures like Harry Styles, Jacob Elordi, A$AP Rocky, and Timothée Chalamet, the prospect of "Chanel Pour Homme" seems more plausible than ever. Their consistent embrace of Chanel pieces, often from women's collections, highlights a demand and a cultural shift that could inspire the brand to formally venture into a comprehensive men's line. This evolving trend reflects a broader cultural movement towards gender fluidity in fashion, prompting a reevaluation of traditional category boundaries within luxury brands.
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