High Noon Recalls Mispackaged Beverage Products Amidst Alcohol Contamination Risk
Jul 30, 2025
Jul 30, 2025
High Noon has issued a product recall for certain batches of its Beach Variety packs due to a packaging error that led to Celsius Astro Vibe energy drink cans being mistakenly filled with vodka seltzer. This oversight could lead individuals to unknowingly consume alcohol, presenting an unexpected health and safety concern.
The affected beverage products were dispatched to retailers in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin between July 21 and 23. Consumers are urged to inspect their purchases by checking the lot codes on the outer packaging of the 12-packs and on the base of individual Celsius cans to ascertain if they are part of the recalled batches. Additionally, a visual cue to identify potentially mispackaged Celsius cans is the presence of a silver top instead of the standard black top.
Despite the absence of reported injuries or consumer complaints concerning this specific labeling mix-up, High Noon emphasizes the importance of verifying products to prevent any unintended alcohol ingestion. The company is actively collaborating with the U.S. Food and Drug Administration (FDA) to manage this recall effectively and ensure public safety.
For those who have acquired products from the identified lot codes, High Noon has provided a dedicated support channel for inquiries and potential remedies, including reimbursements. This proactive measure aims to mitigate any risks associated with the mislabeled beverages and uphold consumer trust.
This incident underscores the critical importance of rigorous quality control and accurate labeling within the beverage industry to safeguard consumer well-being and prevent potential health complications arising from such errors.
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