ParentsKids

Jennifer Garner and Once Upon a Farm: A Vision for Child Nutrition

By Cathy Glass

Feb 11, 2026

Jennifer Garner recently shared her immense pride and excitement over the public offering of Once Upon a Farm, a milestone she views as a powerful affirmation of the company's core values. She articulated the brand's dedication to serving as a crucial ally for parents, aiming to foster systemic improvements in childhood nutrition. Garner emphasized that the IPO is instrumental in maintaining the company's independence, enabling it to persistently champion a healthier, more equitable future for children worldwide.

The journey of Once Upon a Farm began in 2015 with co-founders Cassandra Curtis and John Foraker, with Garner joining in 2017. What started as a baby food venture has blossomed into a comprehensive line of USDA Organic, non-GMO cold-pressed foods suitable for toddlers and older children. The brand's products are now widely available in over 22,000 retail locations across the nation. Curtis highlighted the brand's pioneering achievements, including being the first to introduce cold-pressed high-pressure processing (HPP) baby food, securing Clean Label Project (CLP) and Equitable Food Initiative (EFI) certifications, and becoming the first WIC-certified refrigerated baby food. These accomplishments underscore their commitment to providing genuinely nutritious foods free from added sugars, packed with fruits and vegetables, and making a tangible difference in the lives of families.

The growth of the children's food sector over the past decade reflects an increasing consumer demand for healthier and safer options. The focus has shifted towards the dangers of heavy metals, pesticides, and artificial food dyes, while the benefits of organic food are gaining prominence. The substantial increase in organic food sales from $35.9 billion in 2014 to $71.6 billion in 2024, as reported by the Organic Trade Association, highlights this trend. Curtis advocates for organic food as a cornerstone for a robust agricultural system, which in turn supports optimal nutrition for families, ensuring clean labels and pesticide-free products crucial for a child's development. Both Garner and Curtis hope that more companies will follow their example, prioritizing child health and striving to democratize access to organic nutrition, making it affordable and available to all families.

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