The Unique Ruf Porsche 928R: A Rare Offering at Auction
By Akira Maruta
Feb 25, 2026
By Akira Maruta
Feb 25, 2026
This article explores the upcoming auction of an extraordinary vehicle: the solitary Ruf Porsche 928R ever produced. Commissioned in 1989 for a distinguished client, this unique automobile is a testament to Ruf's bespoke engineering prowess. It highlights the meticulous craftsmanship and high-performance modifications that differentiate it from standard Porsche models, emphasizing its exclusivity and anticipated high value at the upcoming Gooding & Company auction.
The Ruf 928R stands as a singular creation from the renowned automotive tuner, Alois Ruf. Unlike typical Ruf modifications applied to existing Porsche 911s, this particular 928R began its life as a "body-in-white," signifying a bare chassis directly from the factory, which then underwent extensive transformation by Ruf. This process underscores its authenticity as a true Ruf product, rather than merely an enhanced Porsche.
Originally built in 1989 for Lee Kun-Hee, the former chairman of the Samsung Group, this front-engined Porsche was meticulously crafted to his specifications. Ruf's team significantly upgraded the 5.0-liter V8 engine, boosting its output to an impressive 360 horsepower and 354 pound-feet of torque. The interior features a striking Wine Red upholstery that beautifully contrasts with the vehicle's black exterior, complemented by an Alcantara steering wheel, which retains a period-appropriate aesthetic.
The car has been exceptionally well-preserved, with its odometer currently displaying a mere 1,568 miles. Following its initial ownership, the vehicle was part of the prestigious Samsung Collection for several years. During this time, Ruf reacquired the car to perform comprehensive mechanical servicing and further enhancements. These upgrades included the installation of 19-inch Ruf wheels, specifically designed to accommodate the advanced carbon ceramic brakes, along with a Ruf classic radio system and a custom-designed exhaust.
This rare automobile is scheduled to go under the hammer at the Gooding & Company auction on Amelia Island, with the event commencing on March 5th at 3:00 PM EST. Experts have provided pre-auction valuations ranging from $400,000 to $500,000. Given its unparalleled status as the sole Ruf 928R, its low mileage, and the extensive modifications carried out by Ruf, it is widely anticipated that the vehicle will meet or even exceed these estimates.
The sale of this distinctive Ruf Porsche 928R represents a rare opportunity for collectors to acquire a truly unique piece of automotive history. Its bespoke nature, combined with the legendary engineering of Ruf and its minimal use, positions it as a highly coveted item in the world of high-performance classic cars.
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